“Aarrrrgh! That’s too heavy!” I yelled as my trainer increased the weight.
Rationally, I knew the heavier weights were the only way to get results, emotionally I just didn’t want to push myself and fail.
When it comes to finding guest posting opportunities many of us do the same thing.
We keep pitching small blogs because we don’t want to risk failure. Yet we rationalize our behavior like this:
How about you?
Tempted to pitch small blogs? Remember not all guest posting opportunities are equal.
Here is what I mean.
Small Guest Posting Opportunities Make You Miserable
Even though our brains tell us aiming small for small guest posting opportunities is comfortable, another part of us is absolutely miserable.
We know we are capable of more, but our results don’t reflect it.
And then when others aim big, do the work, and succeed we find ourselves so jealous it gets too much to bear.
Check out a note I received from someone who had been aiming for small guest posting opportunities for the last two years.
The answer was simpler than this person expected–aim big and do the work, and that feeling automatically goes away.
So next time you feel like aiming small to stay comfortable, remember being mediocre today will make you miserable tomorrow.
Small Guest Posting Opportunities Never Teach You What Works
Whether you succeed or not, pitching large guest posting opportunities allow you to learn what works.
You get real-world data on things like:
- What are the different types of blogs in your space
- Where does your audience hang out
- What kinds of pitches resonate
- What kind of relationship you need pre-pitch
If on the other hand you aimed small and didn’t pitch large blogs you don’t learn any of this.
And that means you never know enough to change your results.
So remember next time you feel like aiming for small guest posting opportunities: you are closing the door to leveling up your results.
Small Guest Posting Opportunities Kill Your Motivation
Results build momentum.
Every time your guest post attracts people to your list you automatically get driven to guest post more.
You will no longer have to motivate yourself to guest post.
But when you aim for small guest posting opportunities, you don’t see too many new people to your email list.
And eventually, that completely kills your motivation to guest post.
Do this long enough that might just kill your motivation for your business entirely.
Remember the screenshot at the beginning of this blog post? The person who wrote it shut her business down 6 months after writing that note to me.
Don’t let that be you.
So remember next time you feel like aiming for small guest posting opportunities: you are killing your motivation.
So what should you do instead?
Find and pitch bigger guest posting opportunities.
But I do mean list building blogs.
Since the actual traffic sizes for the best list building blogs vary by niche I can’t give you traffic ranges.
But I can show you the exact action steps to finding the right guest posting opportunities your niche using a tool like NinjaOutreach.
Step #1 Log into NinjaOutreach + search for relevant keywords
Eg. screen when searching for postpartum weight loss as the keywords
Step #2 Download the list
Step #3 Open in a spreadsheet and sort visitors per month
Step #4 Write down mid-sized traffic blogs as the target
You can do this by eyeballing the traffic ranges and keeping those that fall in the middle.
Wrap up & next steps
Let’s summarize what you learned. You learned:
- Why aiming for small guest posting opportunities hurts you
- Why you should aim for large guest posting opportunities instead AND
- How to go about finding the right guest posting opportunities for your niche
Now it is your turn. Go ahead put this into action.
- About the author
- related Posts
Guest posting since 2009, Sana’s posts have been seen on places like Adweek, VentureBeat, byRegina.com and many others. She is on a mission to help online entrepreneurs like you grow their brands, credibility, and email lists by getting their guest posts published. When she isn't writing posts like this one you will find her meditating somewhere beautiful or pondering the meaning of life over a cup of tea.