Have you ever noticed that most of the time you Google something, you are looking for a quick answer?
The moment you get your answer, you leave. You rarely opt-in to email lists.
Why would you?
You just stopped in for a quick answer. You don’t have a relationship with the site or the writer.
That’s the case with most people who find their way to a site via search.
Why then would you use google to find guest post websites?
Yet most people depend heavily on search engines like google when finding guest post websites.
The audience of those blogs just doesn’t have the right kind of relationship with the blog.
If you are guest posting to build your email list, don’t use search engines like Google to find websites for guest posting!
So what should you do instead?
Find guest post websites using the exact language your ideal audience does
Here is how you can do this step-by-step.
Step #1 Visit forums & look for repeating words
Visit Quora, Facebook/LinkedIn groups or other forums where your audience is known to hang out and look for any words that come up repeatedly. As an example here is a quick search for the productivity topic.
A screenshot of a Quora search for productivity. Notice the repeating words focus, motivation, burnout
Step #2 Visit NinjaOutreach and type in the repeating words
Step #3 Sort by total shares
There you have it. Those are websites you should pitch guest posts. Pretty simple right?
Wrap up & next steps
Let’s summarize what you learned. You learned:
- Why finding guest posts websites via google is a mistake
- How to uncover audience language AND
- How to find guest post websites the right way
Now it is your turn. Go ahead put this into action.