Do THIS if you are overwhelmed by guest blogging4 min read

guest blogging

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guest blogging

Guest blogging was killing me!

I was spending weeks building relationships with bloggers.

At the same time, I was combing through blogs and trying to come up with pitch ideas.

And as if that wasn’t enough, I was also crafting and polishing pitch emails for yet another set of bloggers.

But even after all of that–I sometimes didn’t hear back!

What was I supposed to do now?

Do I follow-up?

Do I send other pitch ideas?

Do I spend more time building the relationship?

Only one word described how I felt–overwhelm!

Do you feel the same way?

I know Keri does, check out this screenshot of what she wrote in:

Guest blogging overwhelm is killing Keri and she wishes the process was easier!

And she is right. It is overwhelming!

But it doesn’t have to be…not if you turn guest blogging into a game.

Still not convinced? Let’s talk about 3 reasons you should play the guest blogging game.

Reason#1 for the guest blogging game: Fun!

Ever played a really great game that made you lose track of time?

Remember how focused and alert you felt? And how juiced you felt about working towards the next win?

That is how a game allows you to feel about guest blogging.

Protip: to make it, even more, fun play it with other friends also looking to build their email list.

Reason #2 for the guest blogging game: Filter advice

Ever get confused by all the guest blogging advice out there?

I did. There was so much of it–but no way of screening which would work best for me.

Instead of helping all that advice did was just making me even more overwhelmed.

But once I started playing the guest blogging game everything changed.

Why?

The game helped me break down the big goal of guest blogging acceptance to mini-goals like connecting, engaging, getting a response etc.

Once I knew what mini-goal I was going for, it was much easier to filter through guest blogging advice. I simply focused on the advice most likely to help me with my mini-goal.

Reason #3 for the guest blogging game: End overattachment

Have you ever found yourself spending lots of time trying to get a guest blog accepted?

Even when logically you know there is another blog you could be pitching in the same amount of time? One that would accept you faster and probably net you just as many subscribers?

I certainly did, especially when I really admired a blogger and wanted their validation.

But once I started playing my guest blogging game I started falling into this trap a lot less. My need for achievement in the game would far outweigh my need for external validation.

Now that you know why you should turn guest blogging into a game. Let’s talk about how.

How to play the guest blogging game

The object of the game is more guest blog acceptances faster.

To get there you must pass three levels.

Level 1: Connect and engage with the blogger

Level 2: Send an engaging pitch

Level 3: Get a blogger response

Let’s talk about each of them.

Level 1: Connect and engage

The game begins with your connection with a blogger.

Here are the activities that count as a connection:

  • Getting introduced to the blogger by someone who knows you both
  • Making quality comments on their blog posts or emails
  • Sharing any specific learnings gained from the blogger via social media thereby giving their ideas even more exposure

THE GOAL: the blogger responds with a like or a comment

If the blogger does not respond then keep engaging with the blogger at least 3-4 times.

If they still don’t respond, attempt to connect with other bloggers on your target list instead.

Level 2: Send an engaging pitch

If you received a response in level 1 craft and send a compelling pitch that gets opened. This involves two things.

#1 A compelling subject line

Ask yourself what kind of subject line will make them open an email from you after they engage with you.

Two example subject lines that have worked for me

Highlighting a mutual connection (only if it is true of course). Here is an example:

Compelling subject lines are key to acing level 2 of the guest blogging game.

Highlighting a subject you know is on their mind. Here is an example where I simply reused topics that showed up repeatedly in the blogger’s posts.

Another example of a compelling subject line you can use to ace level 2 of the guest blogging game.

#2 A persuasive body

Remember to highlight in the body that your pitch ideas are a new and fresh angle to content written by the blogger:

Equally key to acing level 2 of the guest blogging game is a persuasive body that reminds bloggers your guest blog will bring a fresh new angle

Also, highlight why your pitch idea is a natural fit for the blog. I’ve written about this in more detail here.

The Goal: getting the blogger to open and read your pitch.

If they don’t open your pitch after 7 days–go back to level 1 and connect and engage with the blogger 1-2 more times and then send 1 polite reminder emails.

If they do open your pitch move to level 3.

If they still do not open your pitch move to other bloggers on your target list.

Protip: Track opens through a tool like Mixmax.

Level 3: Get a blogger response

Wait 48-72 hours after they open your pitch to see if they respond.

If they don’t send a polite follow-up email that floats your email to the top of their inbox. After all, they might just be busy.

If 3 days pass and there is still no response send a no-guilt follow-up email. This email is designed to get a response that shows you how you can improve your pitch. For examples of the no-guilt follow-up email and more on how to follow up the right way check out this post here.

Protip: Still no response? Don’t worry you might need a few more guest posting wins before the blogger sees a post from you as worth their audience. Keep guest posting and updating the blogger about your posts.

Sounds a lot less overwhelming and whole lot more fun doesn’t it?

If you really want to win more guest posts, you probably don’t want to waste a ton of time figuring out all the steps involved in guest posting. I created something that can help. 

Grab your copy of the SuperCharged Guest Posting Blueprint