Tim Ferriss’s 4 Hour Chef has been sitting on my bookshelf for a couple of years.
From time to time I leaf through it.
As a book for learning how to cook it is overkill. But as a book for learning how to learn–it is incredible.
Recently this interesting tidbit caught my eye in the book:
“If I can address the primary, common but often ignored tripping points, I should be able to increase the number of people who eventually become master chefs.”
And this got me thinking…
What are common failure points when it comes to guest posting?
Here are a few of the biggest ones I’ve noticed in two years of teaching people how to guest post:
Biting off too much to chew
Everything you want from guest posting is possible. Just not all at the same time. Biggest example of this is people who want leads and revenue and credibility from their guest posts at once. I’ve explained why these people end up having very little success in any of these here.
Putting the cart before the horse
There are things you need to do after you pitch and other things you need to do before. Most people flip the order and that just doesn’t work. An example of this one is trying to get the influencer’s attention after having already pitched them. By that point of course they have already shelved you in the “person-who-wants-something-from-me” and “provides-questionable-value” piles.
Playing Russian roulette with guest posting
The ironic thing about this one is that only a small amount of upfront work can greatly increase people’s chances of a win. Yet they simply spray their pitches out there and pray for a win. A classic example of this is when people complain that qualifying sites before pitching guest posts is a lot of work. Facepalm! I guess they aren’t thinking about the work wasted pitching, writing, editing guest posts for sites that aren’t qualified and will never give them any results.
Dropping the ball post pitch
Most people get so excited after getting a yes to their pitch that they go away into their cave to spend weeks writing. Then they come back with what they think is the perfect post only to find the influencer isn’t as warm about their post as they were at the time of acceptance. If only they had done a little more expectation management post pitch, it would have gone a long way to getting guest posts out there faster.
So I asked myself:
What can I do to help you crush these failure points systematically?
How about I give you an auto-sabotage proof process–a roadmap to getting your guest posts accepted?
And the Guest Post Acceptance Roadmap was born.
This roadmap is for you if you:
- Are not sure how to start guest posting
- Are concerned because you feel you have literally zero knowledge about guest posting or reaching out to other bloggers/creators
- Often wonder how you can ever get influencers to accept your pitches since they don’t know you at all and you don’t have a huge audience
- Want to know how to start guest posting from scratch aka when you have no email list of your own and just got started building your own blog
- Want to know all the steps to getting your guest post accepted
- Want to know what killer mistakes to avoid
- Want to get your guest posts accepted by high traffic influencer sites/platforms
If that sounds like you, click the button below to grab your free guest post roadmap.
- About the author
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Guest posting since 2009, Sana’s posts have been seen on places like Adweek, VentureBeat, byRegina.com and many others. She is on a mission to help online entrepreneurs like you grow their brands, credibility, and email lists by getting their guest posts published. When she isn't writing posts like this one you will find her meditating somewhere beautiful or pondering the meaning of life over a cup of tea.