Quick name 1 blog you think you should pitch.
Read on only after you have done this.
Don’t worry I will wait.
So who did you name?
Did you name popular sites?
If you are like most people you probably named sites like Forbes, Business Insider, Huffington Post, Mindbody Green and other popular sites.
Perhaps it’s because those are the sites you came across recently in your social media newsfeed.
Or because those are the sites that show up when you do a google search to find sites for guest posting.
Or perhaps these are the sites your audience tells you they frequent.
But here is the irony guest posting on popular sites will not help you build your email list.
Guest Posting on popular sites will not help you build your email list. Here is why. #influencermarketing #contentmarketing
3 reasons why guest posting on popular sites does not help you build your email list
There are three reasons why guest posting on popular sites will not help you build your email list.
Reason #1 Long editorial cycles
Popular sites have packed content calendars. Not to mention long editorial cycles. This means anything you pitch now won’t be published until months later.
And that means long wait times between when you write the post and when audiences actually see what you have written.
Reason #2 Multiple decision makers
Popular sites often have many people involved in making decisions on accepting your guest post. Even when it gets accepted new decisions can come up after your pitch that affect the list building returns for your guest post.
For example my friend Sam realized that the popular site he was guest posting with was not linking to his site. When he asked why he got told that a decision maker he hadn’t talked to just changed their guest post linking policy:
Reason #3 Visitors not trained into taking action
Most popular sites have a business model driven by advertising. Which means the number of visitors rather than the engagement of visitors is how they monetize. As a result they haven’t trained their visitors into taking action after consuming content.
So even if you write the best guest post in the world for your audience on a popular site, it will get visitors but not people who then click to check out your opt-in gift or your website. Aka the list building returns of such a post will be miniscule.
Well ok Sana, you convinced me but where should I guest post instead?
Have no fear my humble warrior. I got you.
What the right sites for guest posting?
The right sites for guest posting are sites whose visitors view the site as a trusted advisor and passionately take action on whatever the site recommends.
Fortunately with some smart searching tricks, finding sites like this is very easy in almost any niche. Here is how.
How to find the right sites for guest posting
The right sites for guest posting are sites that
The answer is by using sharing data.
The best way to do this is to use a content prospecting tool like NinjaOutreach.
Here is how you would go about it.
Step #1: Login into NinjaOutreach
Step #2: Type your blog topic area
Eg. screen when searching for creative writing blogs
Step #3: Sort by shares
Sorting by shares gets the blog posts with most engagement on top.
Step #4: Screen for one related blog post
At this point you have tonnes of possible blogs, pick the first one your gut tells you is a fit.
Now it is your turn.
Wrap up and Next Steps
Let’s summarize. Here is what you learned:
- Why guest posting on popular sites will not help you build your list
- Where you should be guest posting instead AND
- How to find the right sites to guest post
Now it’s your turn to put it into action.