Does a fear of rejection hold you back from pitching guest posts?
If so you are not alone.
Here is what others have said:
Can you relate? I certainly can.
My fear of rejection was the reason I once took 4 months to send a guest post pitch.
For half of this time I was procrastinating.
After all I had admired this blogger for years.
I didn’t want to come across as annoying or sleazy and burn my bridges with him forever.
The rest of the time I worked super hard to do everything I could to prevent rejection.
I read the bloggers’ posts. I commented on them and I shared them.
I spent hours thinking through unique pitch angles he had never covered before.
I polished my own site so that when the blogger visited he would have a great first impression.
All this time I knew I had to pitch a lot more and a lot faster. Yet I had no idea how to do this.
Until the day I accidently discovered the #1 thing bloggers’ were looking for in guest post pitches.
The #1 thing bloggers look for in pitches
One day, while reading Yaro Starak’s blog I came across his reply to a readers’ guesting post request.
Here is what Yaro said:
But what is an exceptional pitch? And how can I be sure that is the type of pitch I’m sending?
And that started the long journey to figuring out how to create an exceptional pitch.
I came across tons of advice along the way. Some of it was great, but most of it was bad.
Eventually I cracked the code and started getting over 80% of my pitches accepted.
In this post I will show you exactly how you can create an exceptional pitch that is hard for any blogger to refuse.
Are you game? If you are then read on.
First let’s talk about what an exceptional pitch is.
What is an exceptional pitch?
I’ve asked a lot of bloggers this question but at the end of the day all their answers boil down to one thing:
A pitch that shows bloggers how your guest post will help their audience achieve what they want.
Bloggers love pitches like these and find them super hard to refuse (even if they don’t usually accept guest posts).
Every blogger’s #1 goal is to help their audience.
The more they help their audience, the more their audience likes them, trusts them, and is likely to buy from them.
Why does a blogger need your exceptional pitch?
Popular bloggers don’t have the time and energy to write posts about every subtopic and angle that could help their audience.
And that is where you come in.
Your exceptional pitch promises to help a blogger’s audience without the blogger having to spend time and energy creating the content.
And which super busy blogger does not want that?
I hear some of you saying--ok that sounds well and good but I don’t know their audience. I can guess, but I don’t really know what the blog’s audience wants to achieve.
Fortunately finding out exactly what a blog’s audience wants is easy. Especially if you follow my Sherlock technique.
The Sherlock technique to creating exceptional pitches
Step #1 Find the blog’s most shared posts
Use Buzzsumo to find the most shared posts on your target blog. Here is an example of what that would look like, using Chris Winfield’s blog for illustration.
Step #2 Look at the comments to glean blog audience’s problems
Keep an eye out for struggles, frustrations, and difficulties commentators have after reading the post.
A few comments down in Chris’s 4 Simple Rules for Email Mastery (and Maintaining Sanity) post I hit pay dirt:
Notice the pattern? They are all issues with managing email expectations.
Step #3 Brainstorm 3-5 posts that would help the audience
Ask yourself: what type of posts could I write to teach the audience how to solve this problem?
Going back to our example. What are some ways you could show Chris’s audience how to manage expectations around speed of response?
Here are a few posts you could write. You could teach them:
how to set up expectations during a project kickoff OR
how to position their response speed as ultimately of benefit to the recipients’ (allows me to focus on your work) OR
how to control the damage when unforeseeable circumstances lead to slow replies and angry colleagues
The possibilities are endless.
Getting some ideas of your own? Jot them down. Once you have 3-5 ideas move on to the next step.
Step #4 Confirm your ideas are April Fresh
Make sure the blogger has not already written about the ideas you came up with in step #3.
You can do this by using the blog’s search bar or google in-site search to search past content.
Protip--if they have written about the idea don’t worry. Simply think about how you could improve their post. Perhaps you can update it? Share a tool or insight not previously mentioned? There is always a way to improve older posts.
There you have it, the Sherlock technique to creating exceptional pitches.
Here is why the Sherlock technique works
Your pitch shows how your solution(s) can help their audience
Your next steps
Now that you have an exceptional pitch, how do you craft an equally exceptional pitch email? You know a pitch email that makes a great first impression and doesn’t come across as annoying or sleazy?
Don’t worry I got you covered! I’ve created a pitch script just for you, so that every time you send your pitch you never have to worry about getting rejected again.