If you have ever sent a guest post pitch email and not heard back you have probably wondered:
When is the best time to follow up on your guest post pitch email? Should it be in a week? In two weeks?
What is a reasonable amount of time to give a blogger before following up?
How can you avoid waiting for months to hear back so that I can send the pitch ideas you used with them to someone else?
But the truth is when you follow up on your guest post pitch email isn’t as important as how you follow up.
Dangerous things happen when you follow up on your guest post pitch email the wrong way. Things like:
- Desensitizing the blogger–so when they see your name in their inbox they are unlikely to open, read, or engage with the email you sent
- Landing in the maybe later pile–that physical or mental pile every busy blogger has that they think they will get to but never do
- Looking needy and unsuccessful–aka the kind of person no blogger wants to have guest post on their blog
Needless to say, all of these hurt the chances of your guest post pitch email ever getting accepted.
On the other hand when you follow up the right way you gain respect for your competence and uplevel your guest post on their priority list.
Curious how to follow up on your guest post pitch email the right way?
Then let’s get started.
How to follow up the right way [4 steps]
The key to following up on your guest post pitch email the right way is knowing whether the blogger has opened your email or engaged with it.
Not surprisingly, all four steps revolve around knowing how the blogger responded to your guest post pitch email.
Step #1 Setup open tracking in your guest post pitch email
Step #2 Engage with the blogger on social media + send your guest post pitch email
Almost all bloggers are active on one social media platform or the other. Figure out which one the blogger you want to pitch is active on. Then engage them by helping them out (more detail on how to do this check out my earlier blog post here). Once you have done this one or two times and you are sure the blogger knows you, then send your guest post pitch email.
Step #3 Remind bloggers about your guest post pitch email
Do this through what I call a polite, no-guilt reminder.
Here is an example of a polite, no-guilt reminder email that I have used:
Step #4 Ask bloggers for feedback on your guest post pitch email
So what should you do if you know a blogger has opened you guest post pitch email, maybe even multiple times, but never replied? Ask them for feedback the right way.
Here is how to ask for feedback the right way:
A) Remind them how you got in their orbit
B) Remind them of how you have given value
Remind bloggers of how you have given them value in the past. If you can, make it more real by showing screenshot evidence of the value you have provided.
As you know I’m a big fan of giving bloggers value by giving them quality exposure (I wrote about this here). Here is a screenshot of how I reminded a blogger I had done this before asking for feedback.
C) Ask for feedback on your guest post pitch email
Now at this point, a blogger might be concerned giving you feedback will lead to a confrontation they want to avoid. Allay those concerns by greasing the wheels with some ideas of your own on why they didn’t respond to your guest post pitch email.
Here is an example of how I did this recently:
D) Show the blogger you’ve been following their recent journey
Make sure you know what is happening in their business or their life and include it in the close of your email. For example, I knew from reading her email list that this blogger had a launch coming up so I included this.
Wrap up & next steps
You just learned why how you follow up on your guest post pitch email is more important than when you follow up. You also got 4 steps to follow up the right way.
Now it is your turn. Go ahead put this into action.
Want a bit more help with your guest posting journey? Then:
- About the author
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Guest posting since 2009, Sana’s posts have been seen on places like Adweek, VentureBeat, byRegina.com and many others. She is on a mission to help online entrepreneurs like you grow their brands, credibility, and email lists by getting their guest posts published. When she isn't writing posts like this one you will find her meditating somewhere beautiful or pondering the meaning of life over a cup of tea.