How to follow up on your guest post pitch email3 min read

guest post pitch email

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guest post pitch email

If you have ever sent a guest post pitch email and not heard back you have probably wondered:

When is the best time to follow up on your guest post pitch email? Should it be in a week? In two weeks?

What is a reasonable amount of time to give a blogger before following up?

How can you avoid waiting for months to hear back so that I can send the pitch ideas you used with them to someone else?

But the truth is when you follow up on your guest post pitch email isn’t as important as how you follow up.

Dangerous things happen when you follow up on your guest post pitch email the wrong way. Things like:

  1. Desensitizing the blogger–so when they see your name in their inbox they are unlikely to open, read, or engage with the email you sent
  2. Landing in the maybe later pile–that physical or mental pile every busy blogger has that they think they will get to but never do
  3. Looking needy and unsuccessful–aka the kind of person no blogger wants to have guest post on their blog

Needless to say, all of these hurt the chances of your guest post pitch email ever getting accepted.

On the other hand when you follow up the right way you gain respect for your competence and uplevel your guest post on their priority list.

Curious how to follow up on your guest post pitch email the right way?

Then let’s get started.

How to follow up the right way [4 steps]

The key to following up on your guest post pitch email the right way is knowing whether the blogger has opened your email or engaged with it.

Not surprisingly, all four steps revolve around knowing how the blogger responded to your guest post pitch email.

Step #1 Setup open tracking in your guest post pitch email

There are several tools that allow you to do this. Two that I have personally used are Mixmax and Mailtrack.

Step #2 Engage with the blogger on social media + send your guest post pitch email

Almost all bloggers are active on one social media platform or the other. Figure out which one the blogger you want to pitch is active on. Then engage them by helping them out (more detail on how to do this check out my earlier blog post here). Once you have done this one or two times and you are sure the blogger knows you, then send your guest post pitch email.

Step #3 Remind bloggers about your guest post pitch email

Do this through what I call a polite, no-guilt reminder.

Here is an example of a polite, no-guilt reminder email that I have used:

guest post pitch email

Step #4 Ask bloggers for feedback on your guest post pitch email

So what should you do if you know a blogger has opened you guest post pitch email, maybe even multiple times, but never replied? Ask them for feedback the right way.

Here is how to ask for feedback the right way:

A) Remind them how you got in their orbit

guest post pitch email

B) Remind them of how you have given value

Remind bloggers of how you have given them value in the past. If you can, make it more real by showing screenshot evidence of the value you have provided.

As you know I’m a big fan of giving bloggers value by giving them quality exposure (I wrote about this here). Here is a screenshot of how I reminded a blogger I had done this before asking for feedback.

guest post pitch email

C) Ask for feedback on your guest post pitch email

Now at this point, a blogger might be concerned giving you feedback will lead to a confrontation they want to avoid. Allay those concerns by greasing the wheels with some ideas of your own on why they didn’t respond to your guest post pitch email.

Here is an example of how I did this recently:

guest post pitch email

D) Show the blogger you’ve been following their recent journey

Make sure you know what is happening in their business or their life and include it in the close of your email. For example, I knew from reading her email list that this blogger had a launch coming up so I included this.

guest post pitch email

Wrap up & next steps

You just learned why how you follow up on your guest post pitch email is more important than when you follow up. You also got 4 steps to follow up the right way.

Now it is your turn. Go ahead put this into action.

Want a bit more help with your guest posting journey? Then: