How to find the right guest post sites
Part#3 The Ultimate Guide On How to Start Pitching Guest Posts

how to start pitching guest posts ultimate guide pt3
how to start pitching guest posts ultimate guide pt3
Sana Choudary: Read part of one of the Ultimate Guide on How to Start Pitching Guest Posts Yet?

Sana Choudary

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Now that you have gotten your online headquarters ready, let's talk about how to find the right sites for guest posting.

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Part #3
How to find the right sites for guest posting

If you start pitching guest posts and don't hear back it isn't because people hate you. It is because you are pitching the wrong people

Yes, the bubble-head me loves hair bands as much as I do...

A short while ago I was chatting with Priya.

Priya is a personal finance blogger. She has been trying to for months to get guest posts accepted.

Even though she’s contacted over 20 bloggers, she's been largely ignored.

The radio silence she has been met with has  sent her into dark spirals of self-doubt about her business (her words).

I've read Priya’s content so I know it is solid.

I suspected her issue was pitching the wrong host sites, so I asked Priya:

“What is the most important thing to look for when finding a blog for guest posting?”

Without missing a beat she replied: “finding a site where your guest post can add value to the audience.”

"Aha!" I exclaimed. 

While finding sites where your guest post can add value is certainly important, it should never be your only criteria for finding the right sites for guest posting!

While finding sites where your #guestpost can add value is certainly important, it should NEVER be your only criteria for finding the right sites for guest posting! #contentmarketing #influencermarketing

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Found a site where you can add value? Don’t stop there!

Here are a few reasons why you should never stop screening a site the moment you determine you can add value to its audience.

① The site may not have your ideal audience

Just because you can add value to a site with your guest post, does not mean it is a site where your ideal audience hangs out.

Let me give you an example of one of my students Leila. 

Leila helps stay-at-home-moms rejoin the workforce by finding remote work opportunities.

Recently she pitched an influencer who like her was in the career advice space.

But unlike her, his site's focus was on helping young professionals who already have a job get their next promotion or a raise.

While her advice on finding remote flexible work would add value to the blog, young professionals are simply not her ideal audience.

Because of this, the blog was simply not a good guest posting opportunity for her.

Unfortunately Leila and the influencer realized this only after three drafts and constant butting of heads. 

Spend the time screening host sites before the pitch so you don't end up wasting time and energy like Leila.

② The site’s audience problems might be different than those of your ideal audience

Just because you think you might be able to add value, does not mean you can solve the specific problem a site’s audience may be having.

Let's go back to our example of Leila for a second.

Even though both stay-at-home-moms and young professionals are interested in finding remote work, the problems each audience faces in finding remote work are completely different.

Stay-at-home-moms often struggle with a lack of confidence that lucrative remote work opportunities exist.

Young professionals, on the other hand, may be concerned about the negative impact working remotely could have on their career advancement potential.

If Leila were to guest post with a site that speaks to young professionals she would have to spend a lot of time and effort making her solutions work for an entirely new audience.

And here is the rub: even if she succeeds in helping them and attracting them to her universe, she won't be able to hold on to them very long. Because eventually they will realize her work is mostly geared towards a group they don't belong to.

③ You may not get enough people joining your email list 

If the site’s audience and their problems are very different from your own, your guest post won’t help you attract a lot of people to your email list.

Let’s go back to Leila’s example one last time. Imagine if Leila’s guest post got published--do you think the guest post’s audience would have resonated with her story and her advice?

Probably not.

Mothers resonate with Leila because in her they see another mom who has already gone through the doubt and rejection they currently face. They see in her someone who despite these challenges figured out a way to make remote jobs work.

Would a young professional resonate with Leila the same way?

Not likely. And because of this Leila would not have gotten too many people joining her email list from that guest post.

I know you are probably thinking, ok great Sana.

So what should I then look for when finding sites for guest posting?

I’m glad you asked! Here is what you should look for.

What you should look for when finding sites for guest posting

I recommend my students look at four different areas when researching sites for guest posting.

① Audience fit

Take a few minutes to understand who the the site is focused on helping. And make sure this includes your ideal audience.

Pro-tip: Don't limit yourself to sites that only have your exact audience. If you do this you are taking  many perfecting good sites off the table, drastically reducing your potential sites for guest posting. Let me explain with an example. Let's assume your core audience focus is introverted entrepreneurs. While you should look for introverted entrepreneur sites you should also look for 1) sites for introverts likely to attract entrepreneurs 2) site for entrepreneurs likely to attract introverts.

② Values fit

Take a few minutes to confirm that you agree with the influencer’s most passionately held core values. Personally, I think it is unethical to guest post with an influencer if you know you disagree with their core values.

But let's put that aside for a moment. When you guest post on a site where you disagree with influencer's values you are unlikely to get the list building returns you want.

For example here are some core values of an influencer I guest posted with recently:

Make sure your values fit with the influencers before you start pitching guest posts to them

Say for some reason you happened to disagree with these values but somehow miraculously still managed to guest post with that influencer.

Because most of the influencer's audience agrees with her values, chances are your post would not attract a meaningful number of people to your email list.  

Even if they did join, the moment they would notice you don’t have the same values, they would immediately unsubscribe.

③ Strong audience relationship

Confirm the influencer has a strong relationship with their audience.

When a strong relationship exists, the influencer's audience sees your guest post as the influencer's endorsement of you and your work. This alone would inspire them to join your email list.

But when an influencer does not have a strong relationship with their audience, your guest post will not attract people to your email list.

One of the best signs of strong relationships is the level of engagement with their content.

Warning: when I say engagement I do not mean comments. I’ve written about why looking at comments for engagement is a bad idea (+ what you should look at instead here).

Evidence of promotion

Confirm that the site you want to guest post with promotes the author’s site and/or giveaway gift.

If you don’t, you might end up like Sam. By some measures Sam had a hit guest post. But unfortunately it did absolutely nothing for his business:

Before you start pitching guest posts make sure your planned host sites promote guest posts

Talk about anti-climactic!

Pro-tip: The reason why some sites don’t promote your site or giveaway is not that they are purposefully malicious. They simply assume your main reason for guest posting is credibility, not list building. This is why you should look for evidence of promotion and avoid guest posting at sites like that.

Your Action Steps

When it comes to guest posting for list building, guest posting with the wrong site is one of the most time-consuming mistakes you can make.

So take some time to make sure you have the right site before you pitch.

Want a checklist of the action steps my students use to find the right site for them? Click here to download the free 4-day checklist for this post.

Download & Keep this Ultimate Guide on How to Start Guest Posting

Don't Have Time to Read the Entire Guide Right Now?

How about you download the entire 32,000 word guide as a PDF so you can read and execute it in your own time?

The Ulimate Guide on How to Start Pitching Guest Posts