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The other day I got an email from Brian asking me for my top guest post tips on getting the most traffic from his guest post:
Why yes, there is!
If you want to get the most traffic from your #GuestPost nail the content type #contentmarketing
And the best news is that executing this guest post tip is both fast and easy.
But first, let’s talk about different content types.
Guest post tip: know thy content type
There are tons of different content types out there.
But when you are looking at popular content on a blog there are three main types to look for:
A what post shows reader what they should do (often instead of what they are already doing).
A why post tells them why they should do something.
And a how post tells them how they should do something.
Listicles are collections of tips, tools, or other lists that would help readers achieve a particular result
Interviews are usually interviewing celebrities or influencers on a particular topic.
Now you could spend hours scanning the blog you want to guest post at to get a sense of popular content types.
But that’s neither quick nor accurate.
A quicker and more accurate way to find popular content types is to use a blog research tool like Epicbeat.
Guest post tip: how to find popular content types
Step #1 Type in the blog domain into Epicbeat
Step #2 Sort by total shares
Step #3 Eyeball top 3-5 popular posts
Step #4 Assess content types
These are usually visible on the left of the post.
Whenever they aren’t you can usually take a quick guess from the headline.
Wrap Up & Next Steps
Let’s summarize what you learned. You learned:
- My #1 guest post tip to making sure your guest post brings the most traffic is nailing content type
- The most popular blog content types
- How to find the most popular content type for the site you want to guest post on
Now it’s your turn to put it into action.
- About the author
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Guest posting since 2009, Sana’s posts have been seen on places like Adweek, VentureBeat, byRegina.com and many others. She is on a mission to help online entrepreneurs like you grow their brands, credibility, and email lists by getting their guest posts published. When she isn't writing posts like this one you will find her meditating somewhere beautiful or pondering the meaning of life over a cup of tea.