Ever felt swamped by the sheer number of AI video tools marketed to authors? You are not alone.

Recently, an author on my email list confessed to feeling overwhelmed by all the AI video tools that seem to be "advertising so loudly." I bet this sounds familiar to many of you.

I completely understand where she’s coming from. That’s actually why I started the Author AI Video News updates—to help authors like you navigate through the maze of shiny new tools and focus on what truly matters: creating effective book marketing videos that drive results (follow me on LinkedIn or Facebook to make sure you don't miss them). But here’s the surprising truth: for 90% of you, getting caught up in the latest tools is nothing more than a distraction.

Yes, you read that right.

If you’re not already posting on social media regularly or creating a video each week, chances are you’re in that 90%. Instead of obsessing over which tool to use, it’s time to focus on testing video marketing strategies for authors that actually work. The key is to create book marketing videos that not only engage your audience but also sell your books.

Here are the three key elements you should experiment with when creating your videos:

  • The Grab: This is your hook. How will you catch the attention of your ideal reader? Maybe it’s a killer sound effect, an intriguing image, or a provocative voice-over—whatever it is, make sure it grabs them right from the start.
  • The Build-up: Once you’ve got their attention, it’s time to pull on those emotional heartstrings. Leave your viewers hanging and make them feel like they need your book to satisfy that itch you’ve just created.
  • The CTA (Call to Action): Finally, don’t leave your readers guessing. Tell them exactly how to get your book. Whether it’s through your website, Amazon, or another platform, make your CTA crystal clear.

Pro-tip: For quick tests, stick to simple tools like LTX Studio. Save the fancier, more polished productions for videos that have already proven to resonate with your audience.

Are you ready to start creating book marketing videos that actually sell your books?

To get you started, I’ve put together a free cheatsheet: 10 Types of Videos Authors Can Create Using AI Tools Right Now." This guide is designed to help you implement the best video marketing strategies for authors and create videos that resonate with your audience.

Want a copy? Just drop your best email below, and I’ll send it straight to your inbox!

P.S. If you found this post helpful, don’t keep it to yourself—share it with your fellow authors. Let’s all level up together! 

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