Top 7 Guest Post Email Templates

That Get an 80% Reply Rate

Top 7 Guest Post Email Templates that Get an 80% Reply Rate

Do you want to pitch guest posts but are afraid of inadvertently breaking some unspoken rule of pitching?

Do you want your pitch to create a powerful first impression so that bloggers immediately think they want your guest post?

Are you unsure of exactly what to say in your guest post pitch and how to say it?

Then you are in the right place!

In this ultimate guide I will give you:

  • Top 7 guest post email templates that will get you at least an 80% reply rate
  • 5 of the unspoken reasons bloggers reject pitches so you know what not to do!
  • 13 tips to get more guest posts accepted

In case you are wondering who I am and why you should even listen to what I have to say about guest posting...

Who am I?

I’ve had guest appearances on: 

  • Adweek
  • VentureBeat
  • Adweek VentureBeatASKLive and many others

I have since guest posted at:

  • Adweek even though at the time I had just started my site and didn’t have any guest posts
  • Well-known sites like VentureBeat, NavidMoazzez.com, byRegina.com
  • Ryan Levesque’s Ask Method community which led to the invitation to speak at their 1000 person ASKLive conference

Now this isn’t a quick easy to skim post. Since reading this post is an investment of your time let me share who it will help so you can decide if that is you.

This post is for you if...

Is that you? Then welcome! You are in the right place!

What others have said about these guest post templates

sam bernal

blogger

So I already have an update from the influencer I mentioned. It worked! [I got the acceptance]!

parul goyal

blogger

Sana, you're on fire. I actually use a version of your template! It works! I'm slowly but surely getting guest posts out there!

Lydia

data scientist

This is gold! I've learned so much and have SO many ideas of people to reach out to, pitching how data [my expertise] can help THEIR audience get more clients. ♥️

The problem with guest post email templates

Before we begin let us talk about a very big problem with guest post email templates.

Most people use guest post email templates without understanding why they work.

And because people don’t understand them, they don’t know how best to personalize them for their specific target blog or situation. Bloggers start recognizing and ignoring these non-personalized email templates for guest posts because they do not feel the person pitching will adequately serve their audience with a guest post.

As a result not only do these guest post email templates become less effective overtime, the people using them also start to feel frustrated because no matter how many pitches they send out they just can’t get guest posting to work.

I don't want this to happen to you and I bet you don't either. 

So let’s make a deal:

I will give you seven of my best guest post email templates if you promise you won’t just copy paste them.

Now obviously I won’t be tracking every single reader of this guide to make sure they hold up their side of the promise. 

But trust me when I say bloggers can smell a copy pasted guest post email template from miles away.

And that can get you rejected or worse even black listed forever. Now if you are thinking that can’t be so bad because you have an unlimited number of bloggers to pitch to, remember the online world is smaller than you think and bloggers talk to each other. So getting blacklisted by just one blogger can mean the end of your guest posting days.

You wouldn’t want something as major as that to happen, just because you copy pasted a template now would you? 

I didn’t think so.

So please take the time now to think through why each guest post email template works and the particular situation that allowed the guest post email template to work.

Then ask yourself: is your pitch situation similar to the one addressed by one of the guest post email templates? If yes then customize the template and use it.

Capish? Do we have a deal?

Awesome!

Let’s get started.

Don't Have Time To Read the Entire Guide Right Now?

Then download the entire 3200 word guide as a PDF so you can read and execute it in your own time?

The 7 Winning guest post pitch templates that get 80% reply rate

The 7 guest post pitch templates that get 80% reply rate are:

  1. Problem solution guest post email template
  2. New information guest post email template
  3. Can I update this guest post email template
  4. Let me improve upon this guest post email template
  5. Thank you for your content guest post email template
  6. Intro AKA the force multiplier guest post email template
  7. Followup guest post email template

Let’s talk about each of these in detail.

Problem solution guest post email template

In the problem solution template you highlight a problem the blogger’s audience has that their previous content has not addressed. You then pitch your guest post as the solution to that problem.

Example of the problem solution guest post email template

guest post email template problem solution template

Notice how I highlight their audience problem and then pitch a few options for guest posts as a solution?

Why the problem solution guest post email template works

Taps into their bloggers desire to help their audience

Bloggers want to help their audiences. This template directly taps into that desire

Piques blogger interest

By highlighting a problem their audience has [especially if it is one they haven't already covered] you pique their interest!

Helps them serve their audience without having to do the work

Your guest post is an offering to help them, help their audience without having to do the work. Who doesn't want that!

Pro-tip

If the problem you are covering is one that other bloggers besides the one you are pitching have also not covered, you exponentially multiply your chances of getting your guest post accepted. The reason this is so is because in this case your guest post becomes an opportunity for the blogger to get SEO juice for their site without them having to do any of the work. 
PS if you have never blogged for SEO before, don’t worry. It's actually pretty easy once you know a few basics. I recommend this video from Miles Beckler to get your SEO basics down.

New information guest post email template

In the new information template you highlight the opposite of a popular truth in your niche or industry. You then share information that backs up your contrary viewpoint and promise even more detail in your guest post. 

Example of the new information guest post email template

I used this template to get two guest posts at different times with VentureBeat. I can’t find the original pitches so I’ve recreated them to illustrate to you how this template works. 

Why the new information guest post email template works

Contrary viewpoints are intriguing for bloggers

Especially popular ones

They want to fix perceptions

of their audiences that will help them make better decisions

A well thought through guest post plan

for fixing audience perceptions exponentially increases acceptance chances

Want these guest post email templates on hand for the next time you do guest post outreach?

Click the button on the right to get your pdf copy of this post on the Top 7 Guest Post Email Templates that Get a 80% Reply Rate sent straight to your inbox.

Can I update this guest post email template

In the can I update this template you highlight something that the blogger has already covered in the past. You then share a guest post pitch that goes deeper into the topic plus the reason why doing so will be of value.

Example of the can I update this guest post email template

Here is an example of the template in use by Dave Schneider (screenshot from his awesome post on outreach templates here). 

guest post email template can i update this

Why the can I update this guest post email template works

Demonstrates deep research

which gives them a powerful impression of you as a capable person who does their homework

Shows you understand blog voice

which makes them more likely to trust you to guest post

Promises your guest post will deliver

In a brand new innovative way

Let me improve upon this guest post email template

In the let me improve upon this template you first highlight the research on their audience that you have already done. Then you get their yes on your plan for further research for a guest post. This template works best if you then present your results and guest post plan using the follow up template (which we will be discussing later in this guide).

Example of the let me improve upon this guest post email template

Here is an example of the let me improve on this template I used for my guest post with Regina Anaejionu of Publish Your Thing:

Why the let me improve upon this guest post email template works

Shows respect for the blogger's work...

 through all the research you have done to understand where they are coming from

Show intent to do a solid assessment of their audience...

& its needs by the further research you plan to do by talking to their audience

Increases their likelihood of  guest post acceptance

by getting permission to do research on their audience

Want these guest post email templates on hand for the next time you do guest post outreach?

Click the button on the right to get your pdf copy of this post on the Top 7 Guest Post Email Templates that Get a 80% Reply Rate sent straight to your inbox.

Thank you for your content guest post email template

In the thank you for your content template you thank the blogger. But for this thank you to really pave the way for your pitch, you do it in a way that it attracts more of the blogger’s ideal audience towards them. This means reviewing their work on public forums where their audience is either hanging out online or where they are actively trying to find out more about the blogger or their work. You then use this review to start a conversation with the blogger and send them a pitch.

Example of the thank you for your content guest post email template

I used the thank you for your content template to connect with Dr. Tracy Cooper whom I then guest posted with. I had noticed he had a new book on Amazon so I wrote a detailed review there. Here is a screenshot. 

I also shared this review on Facebook groups where his audience hung out, with him tagged! This started a back and forth conversation with Dr. Cooper around his audience. After this I pitched him my guest post as shown below:

guest post email template thank you for your content 2

Why the thank you for your content guest post email template works

It feels good!

Your gratitude makes the blogger feel great!

It helps the blogger

By attracting a new audience towards their content

Gives bloggers visibility  

Especially because this is visibility at places they couldn't promote themselves

Need help thinking through how to use this template?

Then comment below with your target blogger and their new content! I will reply with some ideas for impactful ways you can use the thank you for your content guest post email template.


The intro aka force multiplier guest post email template 

The intro template involves getting someone the blogger knows and respects to introduce you to the blogger. I also call the intro template the force multiplier template because it amplifies your efforts and helps you get significantly more guest posts in a short period of time than you would have otherwise.

Example of the intro aka force multiplier guest post email template

Unlike the other templates the intro template does not go out to the blogger you want to guest post with. It goes to the person you are asking to introduce you to the blogger.

Here is an example of the intro template in action that I received in my LinkedIn inbox the other day.  

guest post email template blogger intro

Why intro aka force multiplier guest post email template works

Opens the door

to a warmer relationship with the blogger from the get go by getting connected by someone they know

Increases your credibility

in the blogger's eyes by getting a positive endorsement from someone else

Reduces time and communication needed 

to finalize the guest post, especially if the introducer is someone the blogger knows well

Top 7 Guest Post Email Templates

That get 80% Reply Rate

Want these guest post email templates on hand for the next time you do guest post outreach?

Click the button on the right to get your pdf copy of this post on the Top 7 Guest Post Email Templates that Get a 80% Reply Rate sent straight to your inbox.

The followup guest post email template

Before you send the followup template, connect with the blogger without pitching (the thank you for your content template earlier was an example of one way you can do this). After a few such connections, mention to them that you have some great guest post ideas for them which you will email. Then send the followup template.

Example of the followup guest post email template

Here is an example of how I used this template for my pitch to Regina Anaejionu of Publish Your Thing:

guest post email template followup

If you noticed that this is the same Regina I used the let me improve upon this template earlier, great catch! Since I really wanted to make sure my guest post gets accepted I used both templates in combination to make my pitch irresistible to Regina.

Why the  followup guest post email template works

Shows you understand 

their audience & its needs

Provides a detailed plan

of how you will address their audience needs

Helps them imagine

the final guest post and how it will appeal to their audience

The follow-up template works because it shows what you learned about their audience’s needs and gives a detailed plan on how you will help address those needs. Ninety percent of the time this is all you need to get accepted.

The 5 unspoken reasons bloggers reject pitches

Using these templates alone isn’t enough. You also need to not give bloggers any of the 5 unspoken reasons to reject your pitches. I say unspoken because most of the time when rejecting pitches, bloggers do not name these specific reasons. It would be uncomfortable, not to mention time consuming to do this for every pitch they receive. 

So let’s talk about each of these upfront so you know what to avoid.

Reason #1 Poor idea structuring in the guest post email

Bloggers are very busy people, so your pitch needs to grab their attention fast and keep it till the very end. The best way to do this is to structure your pitch as an easy to read logical case for your guest post. Most people don’t do this. They feel nervous that they end up using a long often incoherent preamble that they pack with credentials, writing samples, and asks for advice. Many don’t even get to a clear ask for the guest post. At best these are confusing. At worst this makes the blogger think you aren’t someone who can write a quality post. Here is an example of poor structuring of a pitch someone forwarded to me after it failed. 

As you look at this ask yourself: How would you cut the preamble? What kind of hook could you use for your pitch to your favorite blogger?

guest post email template fail no logical case for guest post

Reason #2 Spelling/grammar errors in the guest post email

Now this may seem obvious to you but it is worth reiterating—spelling and grammar mistakes will get your pitch rejected. To bloggers these errors are a sign that you are mass pitching a series of cookie cutter pitches, without even bothering to proofread. Rather than take a chance on having to suffer through a similar lack of diligence on their beloved blog by letting you guest post, they will just reject you. 

Reason #3 Generic non-personalized guest post email pitches

A short while ago I stumbled upon a twitter exchange between a few bloggers who were super annoyed. They couldn’t for the life of them understand why so many people send them generic non-personalized pitches. To their mind it was obvious that quality blogs like theirs, that care about their audience would never accept such pitches. Why then were so many people sending those to them? 

Having talked to many people who send these types of pitches, I know why this happens. They think guest post pitching is a numbers game and as such only a large number of pitches will allow them to get enough guest posts. And the most efficient way to make those numbers is to mass email the same pitch. They hope that eventually one pitch will get them a guest post on one of the blogs they are emailing.

Unfortunately for them, it's exactly these types of pitches that get them rejected and black listed from guest posting.

Here is why: guest posting is not about the quantity of pitches you send out, it is about quality. Not just quality ideas but also quality presentation. If you want a formula for quality presentation check out my mouth watering pitch cake technique, a quick and simple way to present your guest post ideas in an irresistible way (it is part of my Essential Guide on How to Write A Guest Post Pitch that Get Influencers to Say YES EVEN IF you are just starting out).

Reason #4 Does not follow blog’s guest post pitch guidelines

The most popular bloggers get lot of pitches daily. Most of them are not a match to what they want as a guest post. To inspire more pitches they would be interested in (and reduce the clutter of pitches they would not be interested in) they write careful guidelines. When they get pitches that don’t follow guidelines they reject them without a word. They think to themselves why should I even bother to explain why I am rejecting the pitch when the person pitching couldn't even bother to read and follow my basic guidelines!

Looking for a quick way to uncover guest posting ideas that show an understanding of your target blog and get you that guest post? Check out my guide on how to find irresistible guest blog post ideas here.

What a blogger thinks when they get a guest post pitch that doesn't follow their guidelines: Why should I even bother to explain my rejection when the person pitching couldn't even bother to read and follow my basic guidelines!

Click to Tweet

Reason #5 Suggested topics do not show an understanding of blog

Popular bloggers have been serving their audience for years. So they have a very good understanding of who they serve and how they want to serve them. They are also very clear on the values their blog follows. Any guest post they allow on their blog needs to reflect that. If the topics suggested in a pitch do not show that the person pitching understands that they will likely reject it.

Looking for a quick way to uncover guest posting ideas that show an understanding of your target blog and get you that guest post? Check out my guide on how to find irresistible guest blog post ideas here.

Want these 5 unspoken reasons for rejection in front of you for the next time you write your guest post pitch email?

Click the button below to get your pdf.



13 Tips to get Your Guest Posts Accepted

So now that you have epic templates for almost every guest post situation and a list of what not to do let me give you 13 more tips to double your chance of getting accepted.

Tip #1 Wow them

Let's be real, it's a competitive content world out there. So simple easy to think of guest post pitches just won’t work. 

To truly stand out from other guest post pitches you need to wow the blogger with your pitch. Better yet become their gold standard. 

guest post email template wow them

Fortunately you do not need to spend hours digging through their content to come up with a pitch to do this. For a quick low down on how to find pitch ideas that wow them check out this post.

Tip #2 Have a super strong why me

Bloggers have often spent years building their audience

If they are going to trust someone else to speak to their audience they need to have a strong reason why. 

Now maybe the why is that you have more expertise or experience on the topic. Maybe they just don’t have the time to cover it. Or maybe they just don't have the credentials you do.

Whatever you see as the reason why, it is your job to present it in a way that it feels like a no brainer to the blogger. You also need to make sure you present it in a feel good respectful way.

If you are confused about exactly how to do this don’t worry. I cover how to have a strong why me as one of the 5 parts of my mouth watering pitch cake technique in my essential guide for irresistible pitches.

Tip #3 Meet bloggers where they hang out

A while ago I read a blog post that advised people to use creative catchy subject lines to get bloggers to open your guest post pitch email. Now while catchy subject lines certainly won’t hurt, on their own their success chances are only slightly better than without. Especially because more people are using these on cold pitches aka where the blogger doesn’t know them at all.

If bloggers don't know you a catchy subject line won’t sway them to open your pitch, much less accept it. That’s the reason why I recommend to my students to meet bloggers where they hangout before they pitch. The good news is this isn't just there inboxes. It can also be Facebook groups, online or in person summits. The possibilities are literally endless.

Here is an example of me connecting with several bloggers where they are hanging out--a virtual summit Facebook group after a panel:

guest post email template tip Meet them where they hang out

Tip #4 Show them quality

You do not have a blogger at hello. You have to show them quality. 

We known what quality is not. It is not poor quality structuring of ideas (the first unspoken reason for rejection). So how do you show quality—you have to show them how your guest post will take their audience from where they are to where they want to be.

And the best way to do this is through a super clear outline showing a busy skimming blogger the journey you will take their audience on with your guest post. The best way I have found to do this is using my unbreakable pithu technique. I talk more about this technique and show you exactly how you can use this in my “How I Get 9 out of 10 Influencers Excited About My Guest Post” course.

Tip #5 Show them you get them

Tip #5 is charming bloggers by showing them you get them and well. Now obviously you don't want to write a PHd thesis on the blogger in your pitch, but you do want to show them you get their audience, the audience problems they usually discuss, and their preferred content style. Of course reflecting that you are similar to them at your online headquarters takes some of the pressure off of doing this on the pitch. If you want to get your online headquarters ready for pitching guest posts, or make it stronger check out this section in my guide on How to Start Pitching Guest Posts where I talk about just that.

Tip #6 Answer what’s in it for me

We’ve all heard the cliche there is no such thing as a free lunch. Well same goes for your guest post pitch. Most bloggers assume you are guest posting for exposure to a new audience. Most guest posters assume the blogger knows they want to link back to their opt-in gift or website and want the blogger to promote the guest post at their various audience channels. 

But these assumptions are not always clear to both parties.

I've seen many guest post experiences that could have been great, get marred with a bad taste on both sides, simply because both the guest poster and the blogger were not clear on each other’s expectations from the get go. Sometimes the blogger unceremoniously takes out the guest poster’s link before publishing without any heads up. Other times they fail to give the guest post adequate promotion to their audience. And when the guest poster asks, the blogger either doesn’t answer or worse says those are things reserved for sponsored advertisers or paying students. It's for this reason that I always recommend to my students to be clear about what exactly they want in exchange for their guest post early on in the pitch conversation itself. Doing so can mean the difference between creating guest posts that pay off for years to come vs guest posts that give a short one time spike or barely make a traffic/subscriber splash at all.

Want these 13 tips to getting more guest posts accepted in front of you for the next time you do guest post outreach?

Click the button below to get your pdf copy sent straight to your inbox.

Top 7 Guest Post Email Templates

That get 80% Reply Rate

Tip #7 Show them you can deliver

The best pitch ideas in the world won’t get you accepted if the blogger doesn’t believe you can deliver a quality guest post. The way you structure your pitch takes you 90% the way there. Including links to existing guest posts or even your own blog posts takes you the final stretch.

Tip #8 Highlight your results

One of the biggest ways people kill their credibility online is by not sharing how they know what they know. Have you gotten transformational results for your clients then take a line or two of your pitch to highlight that? You haven’t helped anyone yet but have gotten results yourself? Then highlight that. Have some ideas but have not gotten yourself or anyone results yet? then make your guest post a live case study post where you help one person and share the process and learnings along the way. Do make sure not to exaggerate. Most experienced bloggers can smell a lie from miles away.

Tip #9 Tell them why & back it up

Most bloggers have lots of post ideas and popular bloggers get several more from incoming guest post pitches. Obviously they cannot execute on every single idea. So in order to get your guest post accepted you have to clearly tell them why the guest post idea you have is a one they need to cover on their blog. Is this a problem you have seen their audience struggle with? Can you back this up with conversations or screenshots of audience statements (from comments on blogs, public forums like Reddit or Facebook groups)? If yes, share them to back up your why.

Tip#10 Tell them why now

You also need to tell bloggers why your guest post idea needs to be covered now. Is there a change in audience concerns around your topic due to some recent event. For example COVID 19 and the resultant lock downs and social distancing suddenly made the need to appear professional on zoom important to many more people around the world. Because of this a guest post covering zoom tips would have done well at most blogs especially those covering work. Now an event with large global impact may not your guest post idea but perhaps there is another popular event you can peg your idea to. If you can it will you increase your chances of getting your guest post accepted significantly.

Tip #11 Stay away from full on fanboi/girl talk

Now if you love the blogger you are pitching to and have been following their work for a few years you may be struggling to control your excitement at finally engaging with them on your work. Gratitude is a good thing and probably feels good to the blogger. 

But you want to stop short of full fanboi/girl behavior. YOU know what I mean here--gushing for paragraphs about why they are great. Placing them on a pedestal high above you and saying things like your content can’t be as good as theirs. 

Hold up!

Remember regardless of how long the blogger has been blogging and how much they have achieved you have your own story, experiences, learnings, and example from your level of understanding. These are valuable to their audience because sometimes it helps to hear ideas from someone closer to their level. And that is the reason why you should be guest posting. 

So in your pitch avoid effusive fan boi/girl behavior and stay focused on the value you are bringing them and their audience.

Tip #12 Send followup emails early and often

I cannot tell you the number of frustrated emails I’ve gotten from people saying they got some response from a blogger but they never replied to their pitch. Or they got a yes to their pitch but radio silence once they sent in their finished guest post. They think it's something they did wrong, but they can’t be sure. They want to improve but in the face of no response they have no idea what to improve.

If this is something that has ever happened to you relax. All of us can get super busy from time to time and bloggers are no exception. And this is exactly why I recommend following up early and often. Follow up a couple days after you send your pitch to see if they had a chance to take a look. Also followup after your pitch gets accepted. Let them know when they can expect the next step from you, deliver on that time and then followup if you do not hear from them on approval or publishing. 

Tip #13 Make it ok to say no

This is a corollary to Tip #12. Sometimes the reason a blogger is not replying isn’t because they are busy. It's because something in your pitch or guest post does not work for them and they are putting off the conversation. Remember they are human too. Perhaps they aren’t sure if you will take that feedback well and they may be wanting to avoid a confrontation with you.

Here is what you can do to come out ahead in this situation--make it ok for them to no. Here is what happens when you make it ok to say no. You stop beating yourself up about what you could have done better or imagining all the things you did wrong. You get their real reasons upfront. Most of the time those reasons can be addressed in order to get a yes from them. And if not, you will be glad you found out upfront instead of wasting tons of time waiting for them to respond and wondering why they didn’t and letting it effect your mindset.

Oh and here is an example of an email I sent making it ok to say no.

guest post email template making it ok to say no

Wrap up and next steps

You are now armed with:

  • Pitches for every situation 
  • Unspoken reasons bloggers reject pitches
  • 13 Tips for getting more acceptances

But you know that these ideas will only help if you put them into action.

To help make it as easy as possible to take action, I have created not one but two special gifts for you. 🎁🎁🎁

Gift #1 A PDF Version of this post

First, I've put together a PDF version of this post so you can print out these templates and have them on hand for the next time you sit down to guest post.

Gift #2 My 4-Step Master the Guest Post Training


master guest post training

Second, I’ve created a 4-step master the guest post training to give you the exact framework I have used to get my guest posts accepted on Venturebeat, byRegina, NavidMoazzez and other high traffic sites.